Swell Media Solutions

Website Design & Development

Services / Website development

Custom Website Design & Development Built for Search and AI Discovery

Your Website Tells the World Who You Are

Your website is often the first place potential customers go to decide whether your business is credible, professional and worth contacting. It is the digital face of your company, and it should clearly communicate who you are, what you offer and why you matter.

Our long-time website developer has been designing and building websites since the 1990s, and while technology has changed dramatically over the decades, the core principles of great website design remain the same: clean design, strategic copy, intuitive navigation, strong technical performance and a seamless user experience.

Today, those fundamentals matter more than ever. With AI changing how people search, compare and consume information online, your website design and development needs to do more than look good. It needs to be structured, optimized and written in a way that helps both people and search engines understand your value.

Let’s Make Your Brand Well Known

OUR WORK

A look at recent work

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Website Development | Swell Media Solutions
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More than 68% of U.S. Google searches now end without a click, according to 2026 SparkToro research reported by Search Engine Land. That means your website must be optimized not only for clicks, but also for visibility, credibility and discovery across search engines and AI-powered answer platforms.
Our process

Website design built for search, AI discovery & user experience

Discovery & Website Strategy

We start with an information-gathering call to learn about your business, audience, services, brand voice, competitors and goals. That shapes the right site structure, content strategy and conversion path, whether you need a brochure site, lead-generation site, ecommerce store, portfolio, booking site or a custom build.

Site Map, User Journey & Content Planning

Before design begins, we map your site structure and copy outline so it is easy for visitors, search engines and AI tools to navigate. We plan the pages your audience needs, from service, location and product pages to FAQs, blog content, landing pages, contact forms, booking and ecommerce features.

Custom Website Design That Reflects Your Brand

Once the site map and copy direction are approved, we design a custom site aligned with your brand identity. We focus on layout, navigation, visual hierarchy, mobile experience and clear calls to action so visitors quickly understand what you offer and why to choose you.

Strategic Website Copywriting

We write clear, compelling copy that informs, engages and encourages action. Your copy answers common questions, communicates your expertise, highlights your differentiators and guides visitors toward the next step, whether that is calling, submitting a form, booking, buying or learning more.

SEO & AEO Optimization

We structure content for both traditional search and AI-powered answer engines, using search-friendly headings, relevant keywords, concise answers, metadata and internal linking. Content built to answer real customer questions helps you get discovered in Google, AI Overviews and other discovery platforms.

Development, Testing & Launch

We build your site on the platform that fits your workflow, such as WordPress, Shopify, Wix or Squarespace. Before launch, we test across devices and browsers, checking the mobile experience, layouts, links, forms, navigation and load speed so your site makes a strong first impression.

Ongoing Website Maintenance & Support

Websites are not static, and platform updates can affect layouts, plugins, forms and integrations. We provide ongoing maintenance and support, from content updates to technical troubleshooting and performance monitoring, keeping your site polished and up to date long after launch.

Strengthen Your Credibility and Grow Your Industry Authority With a New Optimized Website

A professionally designed website can help your business build trust, improve visibility, generate leads and create a stronger customer experience. Whether you need a brand-new website, a redesign of an outdated site or ongoing website support, Swell Media Solutions can help you elevate your online presence.

We build websites for all kinds of businesses, and we understand that every brand has different goals, audiences and functionality needs. From ecommerce and service-based businesses to medical aesthetics, online education, outdoor power equipment and beyond, we create websites that are designed to look beautiful, function smoothly and support long-term growth.

Send us a message through the contact form and let’s build a website that helps your business get found, become trusted and chosen.

Let’s Make Your Brand Well Known

Luke Eitner

Editor & Engagement Specialist

Luke is a passionate video editor currently pursuing his academic studies at the University of Utah. Luke’s journey as a video editor has largely been a self-taught adventure. Fueled by curiosity, he’s learned his skills through countless hours of experimentation, online courses, and studying the works of industry professionals. This self-driven approach has not only empowered him to express his creativity but also allowed him to stay at the forefront of the fast-paced media industry.

As Luke continues his journey in the world of media, he is excited to share his passion, creativity, and dedication with you. Whether it’s crafting engaging video content, providing insights into the art of storytelling, or exploring the latest trends in the media landscape, he’s here to inspire, inform, and entertain.

Emily Carpenter

Graphic Design & Multimedia Specialist

Em brings 16+ years of experience of graphic design, and 8+ years of marketing to the team. The creative field is truly where her heart lies! From digital art/advertising, to print, production, & installations: she’s been hands-on in all aspects of the industry providing a plethora of expertise. Over the years, Em has been called a “Mind Reader” for being able to create visual designs from quick conversations of client’s ideas. Outside of her career, she is an avid disc golf player, and a total “Foodie” who loves to cook.

Kara Simon

Web Developer

A lifelong creative with more than 25 years of experience in graphic design and web development. She loves bringing ideas to life through clean, eye-catching design and enjoys teaming up with other creatives to come up with fresh, innovative concepts.

Kara lives in beautiful Leavenworth, Washington, where she and her husband embrace an active, outdoor lifestyle.

Alexis Shiraki

Copywriter

Alexis Shiraki is a copywriter at Swell Media Solutions. Full bio coming soon.

Margaret Li

Graphic Design & Multimedia Specialist

Margaret, a Cal State LA graduate, is a graphic designer with over six years of professional experience creating visuals across all media, from print to digital. At Swell Media, she brings her talent to support an array of industries and initiatives, creating compelling visuals that attract attention. Margaret’s priority is delivering high-quality designs that meet the client’s exact specifications, on time and without fuss.

When she’s not at work, you can find her gaming, cooking, baking, or spending time with her chihuahua, Crunchy.

Chris Smart

Digital Ads Expert

Chris Smart is a distinguished expert in paid ads marketing. As an official Google Premier Partner he holds certifications in Google Search Ads, Google Analytics 4, and is well trained in Google Tag Manager, along with a Digital Marketing Science certification from UNLV. His expertise extends across a wide spectrum of marketing domains, honed through years of experience working with businesses ranging from small mom-and-pop storefronts to Fortune 500 companies and successfully managing Google Ads accounts for businesses in almost every industry with budgets of all size.

Sierra Laskowski

Marketing & Social Media Manager

With 10 years of experience in graphic design, marketing, video editing, and social media strategy, Sierra is your go-to creative for all things digital. She’s passionate about helping businesses bring their brands to life with fresh, on-trend visuals, connect with their audience and spark community engagement. Whether she’s crafting scroll-stopping content or keeping up with the latest digital trends, Sierra is committed to helping Swell’s clients stay current and compelling.

When she’s not behind a screen, you’ll likely find her sipping on an iced coffee or out for a run—probably brainstorming her next big idea along the way!

Jennifer Irwin

Founder & Manager

Jennifer Irwin has always had a passion for business development, in 2008 she began working in marketing and promotions learning how to give businesses a voice and brand identity. Since then, Jenn has worked with businesses across industries, helping to guide their marketing strategy through organic and paid advertising. From real estate to county-wide health clinics to outdoor power equipment and award-winning medical aesthetic practices, Jennifer understands how to implement marketing strategies that will capture market share for her clients.

Her background in mass media, social media, digital advertising, creative writing, art, event and production management, and even cause-related marketing, have made her a valuable resource for all who have taken advantage of the opportunity to work with her.