Swell Media Solutions

CTV & TV Advertising for Businesses

Services / CTV & TV advertising

CTV & TV Advertising Builds Brand Recognition at Scale

Reach Viewers on the Biggest Screen in the House

Television advertising is evolving, but it is far from disappearing. Today, audiences are watching across traditional broadcast TV, cable, streaming platforms, connected TVs, live sports, news, entertainment apps and on-demand video. That means brands have more ways than ever to reach viewers with high-impact video advertising.

CTV advertising gives brands the benefit of digital targeting, data and performance insights. Traditional television advertising still offers powerful reach, trust and visibility, especially during prime time programming, live sports, news and major local or regional broadcasts.

There is a reason the biggest brands still advertise on television. The screen may have changed, but the power of a well-placed video message has not.

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Two strategies that solve different problems

What Is CTV Advertising?

CTV advertising, or connected TV advertising, lets businesses show video ads to viewers streaming content on internet-connected TVs and devices such as smart TVs, Roku, Amazon Fire TV, Apple TV, gaming consoles and streaming apps.

  • Runs across streaming platforms, ad-supported video services, live streaming and free ad-supported (FAST) channels
  • Offers more precise targeting than traditional TV — by geography, household, interests, viewing behavior or retargeting
  • Provides digital-style measurement and audience insights
  • Reaches viewers watching premium content in a relaxed, lean-back environment

What Is Traditional TV Advertising?

Traditional TV advertising places commercials on broadcast, cable and local or regional programming, appearing during news, sports, entertainment, syndicated shows, prime time and other scheduled broadcasts.

  • Reaches large audiences and builds brand familiarity quickly
  • Strong for broad market awareness, community recognition and high-visibility exposure
  • Carries credibility that signals stability, professionalism and scale

CTV vs. Traditional TV: Which Is Better?

CTV and traditional TV are not necessarily competing strategies. They solve different problems.

Choose CTV advertising when you want:

  • More precise targeting
  • Flexible budgeting
  • Audience insights
  • Digital-style reporting
  • To reach streaming viewers

Choose traditional TV when you want:

  • Broad awareness
  • Local or regional visibility
  • High-frequency exposure
  • The brand-building power of established programming

The best strategy may include both.

By combining CTV and traditional television advertising, businesses can reach audiences across the full TV viewing landscape. CTV can help refine targeting and provide data, while broadcast or cable TV can create mass visibility and credibility.

How Swell Media Solutions Builds CTV and TV Campaigns

Swell Media Solutions begins with strategy. Before recommending a placement, we work to understand your audience, goals, message, budget, timeline and market.

From there, we determine whether your campaign is best suited for CTV, traditional TV or a combination of both. We consider where your audience is watching, what kind of message you need to deliver and what action you want viewers to take after seeing your ad.

Our CTV and television advertising services may include:

Campaign strategy

Audience and market planning

CTV platform recommendations

Traditional TV placement recommendations

Media buying coordination

Commercial concept development

Scriptwriting

Video production coordination

Voiceover or talent coordination

Creative direction

Campaign launch support

Performance monitoring

Reporting and optimization

Because Swell also supports video production, copywriting, digital advertising, organic social media and website strategy, we will help make sure your TV or CTV campaign feels cohesive and connective with the rest of your marketing.

Integrated campaigns for stronger results

CTV and traditional TV work best when they are connected to your larger marketing strategy.

If someone sees your commercial, they may search for your business, visit your website, check your social media, read reviews or click a retargeting ad later. Your campaign should be ready for that customer journey.

 

Swell Media Solutions helps align your TV and CTV advertising with your website, landing pages, social media, digital ads, SEO, email marketing, audio advertising and brand messaging. This creates a more complete campaign ecosystem where each channel supports the others.

The result is a brand presence that feels consistent, polished and easier to remember.

Television Advertising

Why TV Advertising Still Works

Audiences are fragmented, but video remains one of the most powerful ways to build brand recognition.

TV and streaming ads allow people to see your brand, hear your message and connect emotionally with your story. A well-produced video ad can make your business easier to remember because it combines visuals, voice, pacing, sound and storytelling.

Traditional TV is especially valuable when your goal is to become known in a market. Whether your ad airs during local news, live sports, prime time programming or regional broadcasts, television can help your brand show up in a way that feels familiar and trusted.

The biggest brands still invest in prime time and high-value television placements because TV creates visibility at scale. For growing businesses, the right TV strategy can help your brand look more established and stay top of mind.

Television
Connected TV (CTV)

Why CTV Advertising Is Growing

CTV advertising is growing because viewing behavior has changed. More people are watching television through streaming apps and connected devices, and advertisers want ways to reach those audiences with more control and insight.

CTV gives businesses many of the advantages of digital advertising while still delivering the impact of television-style video. Campaigns can often be targeted more specifically than traditional TV, and performance can be measured through impressions, completion rates, reach, frequency, website visits, audience segments and other campaign-specific reporting.

CTV can also support retargeting strategies, regional campaigns, niche audience targeting and video placements that align with broader digital marketing efforts.

For businesses already investing in digital ads, organic social media, YouTube, video production or website campaigns, CTV can be a strong next step in building brand visibility.

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FAQs

CTV & TV Advertising FAQs

CTV advertising, or connected TV advertising, is video advertising shown to viewers watching streaming content on internet-connected televisions and devices. This can include smart TVs, Roku, Amazon Fire TV, Apple TV, gaming consoles and streaming apps.

CTV advertising is delivered through streaming platforms and connected devices, often with more audience targeting and digital-style reporting. Traditional TV advertising is placed on broadcast or cable television and is often used for broad reach, local visibility and brand awareness.

Yes. Traditional TV advertising can still be very effective for building brand recognition, credibility and broad market awareness. Prime time programming, live sports, news and local broadcasts remain valuable places for brands that want to reach large audiences.

Brands are investing in CTV advertising because more viewers are watching television through streaming platforms and connected devices. CTV allows businesses to combine the impact of video advertising with more targeting, flexibility and reporting than many traditional TV campaigns.

The right choice depends on your goals, audience, budget and market. CTV may be better for targeted reach and digital measurement, while traditional TV may be better for broad visibility and credibility. Many campaigns benefit from using both.

Yes. Swell Media Solutions can help with commercial concept development, scriptwriting, creative direction, video production coordination, voiceover or talent coordination and editing support for CTV, broadcast TV, digital ads and social media.

Often, yes. A single video campaign can sometimes be adapted into multiple formats for CTV, broadcast TV, YouTube, social media, website content and digital advertising. Planning for multiple uses before production helps make the most of your video investment.

CTV advertising may be measured through impressions, reach, frequency, completion rates, audience segments, geography, website activity and other campaign-specific reporting. Available metrics depend on the platform and campaign setup.

TV and CTV advertising can work well for businesses that want to build brand awareness, promote a major campaign, reach a regional audience, increase credibility or support a larger integrated marketing strategy.

TV advertising can increase brand recognition and encourage people to search for your business, visit your website or engage with your social media. When TV, CTV and digital marketing work together, your brand becomes more visible and easier to remember.

Ready to put your brand on the big screen?

Whether you want the targeting and data of CTV advertising, the broad reach of traditional television or an integrated strategy that uses both, Swell Media Solutions can help you build a campaign that gets your brand seen.

We help businesses create TV and streaming advertising campaigns that build recognition, strengthen credibility and support long-term growth.

Let’s put your message where your audience is watching.

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Luke Eitner

Editor & Engagement Specialist

Luke is a passionate video editor currently pursuing his academic studies at the University of Utah. Luke’s journey as a video editor has largely been a self-taught adventure. Fueled by curiosity, he’s learned his skills through countless hours of experimentation, online courses, and studying the works of industry professionals. This self-driven approach has not only empowered him to express his creativity but also allowed him to stay at the forefront of the fast-paced media industry.

As Luke continues his journey in the world of media, he is excited to share his passion, creativity, and dedication with you. Whether it’s crafting engaging video content, providing insights into the art of storytelling, or exploring the latest trends in the media landscape, he’s here to inspire, inform, and entertain.

Emily Carpenter

Graphic Design & Multimedia Specialist

Em brings 16+ years of experience of graphic design, and 8+ years of marketing to the team. The creative field is truly where her heart lies! From digital art/advertising, to print, production, & installations: she’s been hands-on in all aspects of the industry providing a plethora of expertise. Over the years, Em has been called a “Mind Reader” for being able to create visual designs from quick conversations of client’s ideas. Outside of her career, she is an avid disc golf player, and a total “Foodie” who loves to cook.

Kara Simon

Web Developer

A lifelong creative with more than 25 years of experience in graphic design and web development. She loves bringing ideas to life through clean, eye-catching design and enjoys teaming up with other creatives to come up with fresh, innovative concepts.

Kara lives in beautiful Leavenworth, Washington, where she and her husband embrace an active, outdoor lifestyle.

Alexis Shiraki

Copywriter

Alexis Shiraki is a copywriter at Swell Media Solutions. Full bio coming soon.

Margaret Li

Graphic Design & Multimedia Specialist

Margaret, a Cal State LA graduate, is a graphic designer with over six years of professional experience creating visuals across all media, from print to digital. At Swell Media, she brings her talent to support an array of industries and initiatives, creating compelling visuals that attract attention. Margaret’s priority is delivering high-quality designs that meet the client’s exact specifications, on time and without fuss.

When she’s not at work, you can find her gaming, cooking, baking, or spending time with her chihuahua, Crunchy.

Chris Smart

Digital Ads Expert

Chris Smart is a distinguished expert in paid ads marketing. As an official Google Premier Partner he holds certifications in Google Search Ads, Google Analytics 4, and is well trained in Google Tag Manager, along with a Digital Marketing Science certification from UNLV. His expertise extends across a wide spectrum of marketing domains, honed through years of experience working with businesses ranging from small mom-and-pop storefronts to Fortune 500 companies and successfully managing Google Ads accounts for businesses in almost every industry with budgets of all size.

Sierra Laskowski

Marketing & Social Media Manager

With 10 years of experience in graphic design, marketing, video editing, and social media strategy, Sierra is your go-to creative for all things digital. She’s passionate about helping businesses bring their brands to life with fresh, on-trend visuals, connect with their audience and spark community engagement. Whether she’s crafting scroll-stopping content or keeping up with the latest digital trends, Sierra is committed to helping Swell’s clients stay current and compelling.

When she’s not behind a screen, you’ll likely find her sipping on an iced coffee or out for a run—probably brainstorming her next big idea along the way!

Jennifer Irwin

Founder & Manager

Jennifer Irwin has always had a passion for business development, in 2008 she began working in marketing and promotions learning how to give businesses a voice and brand identity. Since then, Jenn has worked with businesses across industries, helping to guide their marketing strategy through organic and paid advertising. From real estate to county-wide health clinics to outdoor power equipment and award-winning medical aesthetic practices, Jennifer understands how to implement marketing strategies that will capture market share for her clients.

Her background in mass media, social media, digital advertising, creative writing, art, event and production management, and even cause-related marketing, have made her a valuable resource for all who have taken advantage of the opportunity to work with her.