How the Instagram Algorithm Actually Works
If you’ve ever shared a post you were proud of only to see it get little reach, you’re not alone. So what’s the algorithm looking for? The first thing to know is that Instagram doesn’t rely on a single algorithm. It uses different AI systems to rank content across the feed, Reels, Stories, and Explore
How Social Media Actually Drives Revenue (It’s Not About Likes)
Social media is often treated as a brand awareness channel, separate from revenue generation. It’s seen more as an optional garnish to your main revenue drivers: your website, referrals, and paid ads. But that framing is outdated. Social media doesn’t just build visibility. When used strategically, it shortens sales cycles, validates credibility, and keeps your
Why Storytelling Should Be Part of Your Small Business’ Foundation
Aligning Your Marketing Strategy with Your Brand’s Identity This is a time when many small businesses are assessing the year ahead. Part of this outlook should be focused on how to connect in greater depth with your customers and potential customer base. Committing to a content strategy that is focused on storytelling is a powerful
Incorporating the Holidays into Brand Messaging & Design for Increased Engagement
A Guide to Identifying Seasonal Marketing Opportunities ’Tis the season when people are actively seeking inspiration, recommendations, and memorable moments—making it a perfect opportunity to connect with your audience through festive brand messaging, holiday-themed visuals, and smart seasonal marketing strategies. Winter campaigns that incorporate warmth, nostalgia, and a touch of seasonal magic often outperform standard
Refining Brand Voice to Reach Your Target Audience
Evolving the Voice of Your Business Your brand voice is more than words on your website or social feed — it’s the personality that shapes how potential clients perceive you. Your voice determines how people feel when they interact with your brand, but before you can fine-tune that personality, you need to know who you’re
10 Social Media Marketing Tips for Small Businesses
In today’s digital age, social media has become an indispensable tool for small businesses to connect with their audience, build brand awareness, and drive sales. However, with the ever-evolving landscape of social media platforms and the limited resources that small businesses often face, navigating social media marketing can be a daunting task. To help streamline
YouTube? You Bet! 4 Reasons You Should Be Investing YouTube Marketing
YouTube Can Help Your Brand Reach a More Targeted, Streamlined, and Engaged Audience As of July 2023, YouTube boasted 246 million U.S. viewers. Not only is YouTube one of the most popular search engines in the world, it’s also a top-tier social media network. This makes it a uniquely powerful and engaging platform for your
5 Digital Marketing Trends to Lean Into
The only constant in digital marketing is that change is inevitable. Social media platforms are notorious for not giving their users a heads-up before altering the way they operate. Sometimes it feels like as soon as you’ve mastered your platform and gotten into a groove of marketing your brand, you’re suddenly left scrambling to rethink […]
4 Tips to Help Your Small Business Leverage Social Media
Operating a small business can be time consuming and hard work–that’s why it’s important to know what to invest your (limited) time into when it comes to marketing. One of the questions we hear a lot from small business owners is, “Should I have a Facebook/Instagram page?” and “Will I see my ROI by spending […]
Top 10 Tips: Social Media Marketing for Aesthetic Providers
Social media marketing for aesthetic professionals, like physicians, nurses and estheticians doesn’t need to be complex一however, there are some rules that can put you ahead of the pack in the beauty industry. If you’ve recently opened your own practice and are looking for new clients these social media marketing tips can help you attract new […]