About us

We are Swell

Swell Media Solutions is a Marketing and Advertising Agency Built on Strategy, Storytelling and Results

We’ve worked hard to become an award-winning, full service agency. While we’re based in beautiful Bellingham, Washington, we partner with brands and businesses in Vancouver, BC, Calgary, Alberta, Seattle, Portland, Los Angeles, Boise and beyond. Our team is composed of designers, strategists, copywriters, digital ad managers, social media specialists, video producers and web developers to help brands grow with clarity, creativity and purpose.

Every campaign we create is tailored to our client’s goals, built strategically, with strong copywriting and polished visuals to achieve measurable results.

Jennifer Irwin, Founder & Manager at Swell Media Solutions, sitting at her desk
Our philosophy

Human-Centered Marketing for Brands Ready to Grow

Swell’s team includes creative and strategic experts who share a passion for business development. We believe great marketing starts with understanding people: what they care about, what they need, how they make decisions and what helps them trust a brand.

That human-centered approach guides everything we do, from organic social media and digital advertising to website development, video production, graphic design, audio advertising and full-scale campaign strategy.

Our goal is to help your business build an online and offline community that is as passionate about your brand as you are.

“From environmental remediation to social justice and impact marketing to brick and mortar ‘mom and pop’ shops, community health centers and regional retailers, we work with incredible business partners who lead with integrity.”

— Jennifer Irwin

Swell at Bellingham Millwork
Our approach

Comprehensive Marketing and Advertising Solutions

At Swell, we develop human-centric marketing and advertising campaigns that work. When you partner with us, there is no pretense and no unnecessary complexity. We give honest recommendations, clear direction and strategic support designed to improve your brand voice, visuals and overall visibility.

We know your time matters. Our job is to help you understand what your marketing needs, what opportunities are worth pursuing and how each piece of your strategy can support growth.

Whether your business needs stronger social media, a brand new website optimized for AI search and discovery, paid digital ads, video content, or a complete marketing strategy, Swell develops the best marketing plan for your budget to help your business succeed.

Always evolving

Continuous Training and Evolving Strategy

Marketing changes quickly. AI discovery, search engine optimization, Meta platforms, Google Ads, short-form video, social algorithms and all digital advertising best practices continue to evolve.

Swell’s team stays engaged with these changes so your marketing strategy does not fall behind. We continually train, test, monitor and adapt to help your campaigns stay relevant, effective and aligned with current best practices.

That means we are not simply creating content and walking away. We are constantly optimizing as platforms change and audiences respond. Our goal is to create marketing and advertising campaigns that achieve your goals.

Swell Media Solutions Always Adapting to Support Your Business

What Makes Swell Different?

Swell Media Solutions blends strategic thinking with creative execution. We are not here to make your brand louder for the sake of being loud. We are here to make your brand clearer, stronger and easier to trust.

The best marketing strategies take a holistic approach. Your audience may find you through social media, search engines, digital ads, your website, video content, radio, television, reviews, referrals or community conversations, and every touchpoint matters. As a full-service team, we align your message, creative assets and media channels so your brand feels consistent, recognizable and trustworthy wherever people encounter it.

Our full-service marketing and advertising includes:

What sets Swell apart is how we work. Every written word, design choice and campaign decision is made with your business development goals in mind, because the details shape how people experience your brand.

Our team

At Swell, we're proud of our team and their commitment to their craft

At Swell Media Solutions, we are intensely proud of our team and their commitment to their craft. Our designers, writers, strategists, ad managers, web developers, photographers and videographers bring different strengths to the table, but we are united by one shared goal: helping our clients become more visible, more credible and more connected to the audiences they want to reach.

You can depend on us to develop thoughtful campaigns using proven marketing strategies, strong creative direction and a clear understanding of your business goals.

Jennifer Irwin, Founder & Manager at Swell Media Solutions, sitting at her desk

Jennifer Irwin

Founder & Manager
Sierra Laskowski, Marketing & Account Manager at Swell Media Solutions

Sierra Laskowski

Marketing & Account Manager
Chris Smart, Digital Ads Expert at Swell Media Solutions

Chris Smart

Digital Ads Expert
Margaret Li, Graphic Design & Multimedia Specialist at Swell Media Solutions

Margaret Li

Graphic Design & Multimedia Specialist
Emily Carpenter

Emily Carpenter

Graphic Design & Multimedia Specialist
Luke Eitner

Luke Eitner

Editor & Engagement Specialist
Alexis Shiraki, Copywriter at Swell Media Solutions

Alexis Shiraki

Copywriter
Kara Simon, Web Developer at Swell Media Solutions

Kara Simon

Web Developer
Make Your Brand Well Known

Let’s Build Something That Resonates and Drives Results

When you succeed, we succeed. This is how we approach our partnerships. We know how hard you work to bring your products and services to market and we’re committed to working just as hard as you are to ensure we help your business achieve its goals. 

If you are ready for a marketing partner who brings strategy, creativity, heart and honesty to the table, reach out. We would love to learn more about your story.

The Swell Media Solutions team

Voted best creative company

Best of the Northwest

2022 Best of the Northwest award badge
2023 Best of the Northwest award badge
2024 Best of the Northwest award badge
2025 Best of the Northwest award badge

Luke Eitner

Editor & Engagement Specialist

Luke is a passionate video editor currently pursuing his academic studies at the University of Utah. Luke’s journey as a video editor has largely been a self-taught adventure. Fueled by curiosity, he’s learned his skills through countless hours of experimentation, online courses, and studying the works of industry professionals. This self-driven approach has not only empowered him to express his creativity but also allowed him to stay at the forefront of the fast-paced media industry.

As Luke continues his journey in the world of media, he is excited to share his passion, creativity, and dedication with you. Whether it’s crafting engaging video content, providing insights into the art of storytelling, or exploring the latest trends in the media landscape, he’s here to inspire, inform, and entertain.

Emily Carpenter

Graphic Design & Multimedia Specialist

Em brings 16+ years of experience of graphic design, and 8+ years of marketing to the team. The creative field is truly where her heart lies! From digital art/advertising, to print, production, & installations: she’s been hands-on in all aspects of the industry providing a plethora of expertise. Over the years, Em has been called a “Mind Reader” for being able to create visual designs from quick conversations of client’s ideas. Outside of her career, she is an avid disc golf player, and a total “Foodie” who loves to cook.

Kara Simon

Web Developer

A lifelong creative with more than 25 years of experience in graphic design and web development. She loves bringing ideas to life through clean, eye-catching design and enjoys teaming up with other creatives to come up with fresh, innovative concepts.

Kara lives in beautiful Leavenworth, Washington, where she and her husband embrace an active, outdoor lifestyle.

Alexis Shiraki

Copywriter

Alexis Shiraki is a copywriter at Swell Media Solutions. Full bio coming soon.

Margaret Li

Graphic Design & Multimedia Specialist

Margaret, a Cal State LA graduate, is a graphic designer with over six years of professional experience creating visuals across all media, from print to digital. At Swell Media, she brings her talent to support an array of industries and initiatives, creating compelling visuals that attract attention. Margaret’s priority is delivering high-quality designs that meet the client’s exact specifications, on time and without fuss.

When she’s not at work, you can find her gaming, cooking, baking, or spending time with her chihuahua, Crunchy.

Chris Smart

Digital Ads Expert

Chris Smart is a distinguished expert in paid ads marketing. As an official Google Premier Partner he holds certifications in Google Search Ads, Google Analytics 4, and is well trained in Google Tag Manager, along with a Digital Marketing Science certification from UNLV. His expertise extends across a wide spectrum of marketing domains, honed through years of experience working with businesses ranging from small mom-and-pop storefronts to Fortune 500 companies and successfully managing Google Ads accounts for businesses in almost every industry with budgets of all size.

Sierra Laskowski

Marketing & Social Media Manager

With 10 years of experience in graphic design, marketing, video editing, and social media strategy, Sierra is your go-to creative for all things digital. She’s passionate about helping businesses bring their brands to life with fresh, on-trend visuals, connect with their audience and spark community engagement. Whether she’s crafting scroll-stopping content or keeping up with the latest digital trends, Sierra is committed to helping Swell’s clients stay current and compelling.

When she’s not behind a screen, you’ll likely find her sipping on an iced coffee or out for a run—probably brainstorming her next big idea along the way!

Jennifer Irwin

Founder & Manager

Jennifer Irwin has always had a passion for business development, in 2008 she began working in marketing and promotions learning how to give businesses a voice and brand identity. Since then, Jenn has worked with businesses across industries, helping to guide their marketing strategy through organic and paid advertising. From real estate to county-wide health clinics to outdoor power equipment and award-winning medical aesthetic practices, Jennifer understands how to implement marketing strategies that will capture market share for her clients.

Her background in mass media, social media, digital advertising, creative writing, art, event and production management, and even cause-related marketing, have made her a valuable resource for all who have taken advantage of the opportunity to work with her.